Insights

Visual Search | What it is, where it’s at, and what you need to know

We explore visual search as it fast becomes less of a supporting character and begins taking on more of a…
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A.I. In Marketing | The impact of Artificial Intelligence on the way we advertise

This week, Felix has been looking at the impact of A.I. in marketing; the way it's utilised in platforms like…
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Campaign Planning | Our secret sauce for planning ad campaigns that deliver

At Incaloop, we use our proprietary consumer DNA model to guide all of our ad campaign planning. Co-founder Jake talks…
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Marketing Funnel | Applying User Insights to your Marketing Strategy

The marketing platforms brands have at their disposal today gives them the opportunity to speak to prospects like never before.…
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Choosing The Right Platform | Where to run your paid marketing

Felix has taken a couple of minutes out to highlight some of the pros and cons of a few of…
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Fundamentals Of Pitching | How To Position Products For Marketing

Incaloop co-founder Jake has some advice on the fundamentals of great pitching and its relation to creating great product positioning.
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Ad Optimisation | Identifying your best performing creative and copy

This week, Felix is going to lay out the basics of ad optimisation; how to identify and optimise the best…
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Email Marketing | Identifying an effective email workflow

Continuing on the theme of email marketing, Alex talks us through how to identify the email workflow that best suits…
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Email Marketing | Why having a clear strategy is important

This week, Alex McCrindle has taken a look at email marketing and the importance of your business having a clear email…
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Social Media Channels | How to earn your place in the feed

If you're interested in running social media channels for your business, Felix has put together some general information and advice…
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