Brand who understand who their consumers are, how they think and feel, and what influences them to take the actions and decisions they do, are able to better communicate and connect with their audiences.

In order to create marketing that actually resonates with your consumer you first need to understand them.

Using our proprietary PERSONA model, we enable brands to understand who their consumers are, when and where to reach them, and how to stand out.



Marketing without strategy is just noise

If you don’t take the time to understand who your customers are and what makes them tick you can’t expect them to listen to what you have to say. In order to effectively sell your products and services, you have to first understand the problems and challenges your customers face. Only then can you offer a meaningful solution. We take the time to understand the behaviour of your current customers, identify who your most lucrative customer segments are, and plan how you can reach more people who display similar behaviours and characteristics through targeted media placements.

never has there been a greater need to stand out

Understanding what your value proposition is and how it differs from your competitors is vital if you are to create a meaningful connection with your customers. Having a sustainable point of differentiation creates a clear space for you to play within the market.

We map where your business sits within the market and pressure tests your value proposition to ensure you have a clear point of differentiation that is defendable over time.

understanding the path to purchase

To reach the right person with the right message at the right time, you need to first understand how someone moves through the path to purchase and the steps they take from unaware of your product or service through to becoming a loyal customer. By understanding the steps your customer takes we can ensure that we create a media plan that serves the most meaningful and relevant message to a customer at the most appropriate time.

We work with you to map out the path to purchase your customers take, identifying what message serve and which media channel to use at each  point of the journey.

Beginning of something great