The fundamentals of great pitching are the same things that create great product positioning.
Imagine you’re pitching your product or service to a potential customer. You’d first ask questions to find out about them and what challenges and pains they were facing. By understanding the potential customer, you can then talk directly about how your product or service can meet the challenges they’re facing.
Creating great positioning for a product or service for marketing is the same.
1. Understand the challenges and pains your potential customers are facing.
2. Focus on articulating how what you offer solves these challenges.
We use this approach at my agency, Incaloop, and it’s the best way I’ve found to come up with compelling messaging and positioning. Hope this helps and works for you!