Founders Jake Mason (ex Netflix and B&Q Digital Strategy Lead) and Lyndsay Broughton (ex Danone Global and Visa Europe Digital Strategy Lead) created Incaloop with a vision to democratise big agency thinking.
Our mission is to make world-class strategic thinking, talent, and creativity that is normally reserved for the world’s biggest brands accessible to faster-paced innovative brands.
Each member of the Incaloop team sees themselves as an extension of their client’s internal teams. We are considerably more integrated than most agencies. Why? Because we know that working as a single team generates better ideas and delivers results in half the time.
Quality and conscientiousness sit at the heart of all we do. We don’t believe in cutting corners. Ever.
It’s one of the reasons that 100% of our business has been generated from referrals. Something we are incredibly proud of.
It’s our belief that agency time is grossly overinflated. We don’t believe that should be the case. Incaloop was founded on the belief that big agency thinking, talent and services can be offered far more cost-effectively and therefore made available to companies of all sizes rather than just being reserved for those with the largest media spend. We operate a lean business model that enables us to undercut larger agencies without compromising quality.
The best work is produced when we work with people we respect and enjoy spending time with. We’re proud to say that’s the case for each one of our clients. We don’t work with anyone we wouldn’t want to spend a Friday afternoon in the pub with.