Amplify

getting your brand in front of the right person, in the right place, at the right time to drive return on investment from media spend

Everyone who buys a product or service goes through a purchase journey, starting at unaware of the product or service, moving to aware, to consideration, and through to purchase decision. We specialise in taking your consumers from unaware of your brand through to acquiring them as customers.

We use our proprietary Consumer DNA model to map the journey your consumer takes towards purchase. This enables us to create marketing assets and campaigns that lead the consumer through the purchase journey, showing them timely and targeted messaging to maximise the proportion of consumers that become customers. This results in marketing campaigns that deliver return on investment.

 

MAPPING THE PURCHASE JOURNEY

We use strategy to understand who your consumers are, how they think, and why they take the actions that they do. However, to run marketing that resonates with your audience, you need to understand how someone purchases and the drivers and decisions they make when making purchase decisions. We using our proprietary Consumer DNA model to understand the journey that your consumers take towards purchase. This enables the brands we work with to run marketing that reaches their potential customers at the right time, in the right place, and with the right message, leaning to campaigns that perform. Schedule a call to learn more.

ECOMMERCE

We specialise in designing and running eCommerce campaigns that deliver ROI. Getting consumers to take notice is hard, getting them to take action is even harder. We specialise in enabling brands to stand out in crowded markets and prompt consumers to take action. We use our proprietary Consumer DNA model to plan when and where to reach consumers to take them from unaware of your product or brand to acquiring them as new customers.

LEAD GENErATION

Businesses often struggle with two core lead generation issues, 1) they have no mechanism to deliver a constant stream of high quality and qualified warm leads, 2) the digital lead generation tactics available to them are spammy and don’t reflect the quality and values of the brand. We design automated digital lead generation campaigns that deliver high-quality and highly qualified warm leads. We create lead generation campaigns that put your potential customers at the heart. At their core is a strong value exchange, potential customers getting something of high value that’s completely personalised to them, and your business learning about the prospect, allowing you to determine their potential value to your business, and follow up in a personalised way.

Share a brief with us

If you have an upcoming project or campaign brief that you’d like us to look at please attach below and a member of our client team will get back to you very shortly.