Understanding who your customers are and when, how, and where to communicate with them is one of the most powerful tools a business can have. When understood and combined together, the who, when, how, and where creates an invaluable framework from which your business can plan its communication. Without this framework, many businesses spend valuable time and budget on marketing that fails to deliver.
Everyone who buys a product or service goes through a purchase journey, starting at unaware of the product or service, moving to aware, to consideration, and through to purchase decision. We specialise in taking your consumers from unaware of your brand through to acquiring them as customers. We use our proprietary Consumer DNA model to map the journey your consumer takes towards purchase. This enables us to create marketing assets and campaigns that lead the consumer through the purchase journey, showing them timely and targeted messaging to maximise the proportion of consumers that become customers. This results in marketing campaigns that deliver return on investment.
At Incaloop we believe that owning a strong brand can be a powerful way to claim a monopoly. Whether you are a start-up or a multi-national corporation, owning a truly unique and memorable brand is key to unlocking customer connection and growth.
We enable innovative businesses to develop and leverage distinctive brand assets that set their business apart from the competition.
If you have an upcoming project or campaign brief that you’d like us to look at please attach below and a member of our client team will get back to you very shortly.