You will have an abundance of expertise and knowledge within your company and you should be encouraging people to share this externally to demonstrate the value your company can bring.
Writing articles and blogs is a powerful way to share that knowledge as it can confirm to your intended audiences that you know what you are talking about and if you provide something that is useful or can provide an answer/solution to a problem they are facing, then you’ve already started a relationship.
One of the biggest barriers to writing articles is finding the time and making it a priority so it helps if you have ways to make this easier for everyone involved. With a little bit of planning and easily accessible technology, you can extract that expertise and turn it into an article in no time at all.
