Incaloop has been appointed as the lead digital marketing agency for tech startup Resooma.
The student property search engine launched earlier this year and looks to help students across the UK find their future homes through an interactive platform. The platform was launched to simplify the way that students search for properties online, whilst offering letting agents and student halls an effective and dynamic tool to help market their properties. The website is informative, giving student users content-driven articles regarding student life, guides on what to look for when finding their next home, and guides on their local area.
Incaloop will handle Resooma’s digital marketing strategy, SEO, media planning and buying.
Incaloop’ s Managing Director Lyndsay Broughton said: “We are extremely excited to be working with such an innovative startup and team that have such an in-depth knowledge of the student market”
The three founders of Resooma have worked in the student marketing industry for many years, boasting a combined total of nearly 30 years experience. Two of the founders, Jefferys and Samuel operate one of the largest UK student marketing agencies, running student events in over 46 cities across the UK. The data and reach on social media platforms they have built through their existing business provides the bedrock for Resooma
“The reach and quality of data that Resooma has is incredibly impressive and provides Incaloopwith a fantastic foundation to create smart and compelling marketing communication that will grow Resooma’s proposition within the UK”
Founder and COO Daniel Jefferys said:
“Our partnership with Incaloop has been integral to creating our company’s path not only through the ever-changing digital landscape but also through our day-to-day choices that come thick and fast as a start-up. With a wealth of market insights that would have previously been out of our reach, Incaloop has given us direction and allowed us to make decisions with absolute conviction. Incaloop’s partnership has been invaluable and we hope to continue working together throughout the future stages of our company’s life-cycle”
